LEAD with Comp
Comprehensive Training and Professional Development
LEAD with Comp was designed with professionals newer to workers’ compensation in mind. This unique program will equip participants with the knowledge necessary to be successful in the workers’ compensation market space, and the relationships to do so. Our participants will build value for themselves through presenting the workers’ compensation policy to their client first.
The program kicks off with a three-day training course at AF Group’s headquarters in Lansing, Mich., followed by 12 months of professional development with AF Group experts from Business Development, Loss Control and Premium Audit that includes monthly activities, such as:
- Agency visits
- Ride-alongs
- eLearning courses
The key objectives for this program are:
- Assist agency leadership in developing their new talent and provide an opportunity to enhance agency perpetuation.
- Educate participants in all aspects of workers’ compensation.
- Build relationships between agency staff and AF Group brand staff.
- Align agency team members with industry-specific verticals (niche markets) and empower them with the knowledge necessary to specialize in those industries.
- Provide producers with quotes based on leads they generate.
- Increase success rate on new business by educating participants on how to displace the incumbent agent.
- Establish a mentorship program that will foster the growth of the agency sales force.
AF Group’s LEAD with Comp educational training offered a refreshing perspective and great talking points around workers’ compensation. Understanding the product inside and out is vital to my success.
Thank you for conducting your Lead with Comp educational program. One of our sales team members with 4.5 years experience is participating in this program. When he returned from his class he was enthusiastic about his experience and here is what he had to say: ‘This program provided me an in-depth understanding of workers’ compensation, effective prospecting, the experience modification, and how to differentiate myself by LEADing with Comp.’ Earlier this week, he led with workers’ compensation and won with Accident Fund. Thank you for investing in your agent partners.
The LEAD program gave our new producer a deeper understanding of workers’ compensation insurance and the service offerings of AF Group.
The cost of the program is $3,500. Participants may earn a cost reimbursement at the end of the program, which will be based on one percent of new business written by the agency on an annual basis. For example, if the agency writes $350,000 of new business above what was written the previous year, the $3,500 will be reimbursed fully. This amount will be prorated.